Generally speaking, the present economic crisis in the Philippines is discouraging investors in the Quick Service Restaurants Sector or Fast Food industry at first glance. However, if you look at the details of this business and the creativity of Filipinos in doing business would make you think again and find yourself indulge in this very promising business in the Philippines.
Basically, Filipinos are very hospitable, fun and sociable; the reason why in spite of all other activities you can do under the sun, you can still count on dining out as one of the activities that makes friends and families closer. There is no shopping or reunion of friends completed without a sip of iced tea or food or beer for that matter. There are happenings in every corner even work mates after a hectic or stressful office. Of course, a weekend of escapades to hidden resorts with your friends would enliven your tired and bored life in the office.
The reality is, food is one of the basic needs for us to survive. Filipinos, one of those who can creatively present and modify menus, food theme or a mixture of fun activities to entertain customers while eating (You had at least visited one of the places along Roxas Boulevard to appreciate this, very popular with their singing cooks and waiters and food presented in native and traditional Filipino way).
Today, there are still options that needs to be discovered. A real solution to fit the Filipino market. We had seen a lot of successful franchises in this industry brought by international companies and few of our local companies which are undeniably top in the industry. This only shows that our own style and complexities would be the best to capitalize in order to be successful in this business.
Basically, Filipinos are very hospitable, fun and sociable; the reason why in spite of all other activities you can do under the sun, you can still count on dining out as one of the activities that makes friends and families closer. There is no shopping or reunion of friends completed without a sip of iced tea or food or beer for that matter. There are happenings in every corner even work mates after a hectic or stressful office. Of course, a weekend of escapades to hidden resorts with your friends would enliven your tired and bored life in the office.
The reality is, food is one of the basic needs for us to survive. Filipinos, one of those who can creatively present and modify menus, food theme or a mixture of fun activities to entertain customers while eating (You had at least visited one of the places along Roxas Boulevard to appreciate this, very popular with their singing cooks and waiters and food presented in native and traditional Filipino way).
Today, there are still options that needs to be discovered. A real solution to fit the Filipino market. We had seen a lot of successful franchises in this industry brought by international companies and few of our local companies which are undeniably top in the industry. This only shows that our own style and complexities would be the best to capitalize in order to be successful in this business.
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