What can you do with Social Media for your Restaurant Brand?

The following are excerpts from famous Authors to Guide businesses to utilize Social Media in protecting and advancing their brand:

(1) Gather feedback from Social Media and respond quickly. Engage in the dialogue. Add links to your response that direct the author to a mini-survey, whose results will have significantly more structure and can be integrated with feedback from your other surveys.
(2) (2a) Create a formal presence on the major Social Media sites and perhaps a few more specialized or evolving sites. (2b) Fertilize and seed third-party fan sites promoting your company.
(3) For customers who answer one of your “normal” surveys with positive feedback, provide them an “easy one-click” option at the end of the survey to be re-directed to one of several Social Media sites where they can share their positive feelings across the SM network.

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