The following are excerpts from famous Authors to Guide businesses to utilize Social Media in protecting and advancing their brand:
(1) Gather feedback from Social Media and respond quickly. Engage in the dialogue. Add links to your response that direct the author to a mini-survey, whose results will have significantly more structure and can be integrated with feedback from your other surveys.
(2) (2a) Create a formal presence on the major Social Media sites and perhaps a few more specialized or evolving sites. (2b) Fertilize and seed third-party fan sites promoting your company.
(3) For customers who answer one of your “normal” surveys with positive feedback, provide them an “easy one-click” option at the end of the survey to be re-directed to one of several Social Media sites where they can share their positive feelings across the SM network.
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